It’s been a long while since every headline in world news, and industry news alike, wasn’t troubling. “Doom-scrolling” used to apply to the endless heaviness of social media feeds. Nowadays, reading the news, wherever you consume it, has become doom-scrolling in and of itself. Why am I pointing this out? Because last month I read an article with a positive outlook, and it’s become such a rarity that it’s still stuck in my head.
The best news for those of us in the baking industry is that the beacon of positivity is directly tied to the outlook of in-store bakery. Technomic data, as reported by our friends at The Food Institute, is predicting 18% higher in-store bakery sales than pre-Covid numbers. I could read that sentence over and over again. Hello, good news! It’s so nice to see you!
One of the main reasons for this sunshiny outlook is that consumers are returning to the stores – not just for their big grocery hauls – but for smaller trips as well. The increased frequency of store visits leads to more impulse purchases. After a few years with little to celebrate, more indulgent, convenient items are making their way home with more consumers. Emotional eating is real. Sometimes that pastry in the middle aisle is just what you need to get through another tough day/week/month/doom-cycle.
This outlook presents a big opportunity to the baking industry at large. Whether fresh or frozen, 2023 is going to be a big year for in-store bakery. The only way to win in this space, with the supply chain challenges we’re facing, is aligning yourself with strategic partners you can count on. That’s where SIS comes in. We pride ourselves in rapid product development and unparalleled technical experience that can help you go from ideation to commercialization quickly and smoothly.
Give us a call today 312-254-3539, or fill out our Sample Request Form today to get started!
