If you’re paying attention to food industry news, you know Clean Label is the buzzword of the moment. Clean Label essentially means avoiding any substances that consumers might find unacceptable or undesirable in your products. In some ways, that’s easy. In others, it’s abstract. No added artificial color or flavor. No preservatives. Got it. But, how far beyond that does it go?
Do Non-GMO and Organic now fall under this Clean Label umbrella? Are all health claims now just a piece of the Clean Label puzzle? Will this overarching idea continue to grow in scope? Does Clean Label suit all categories of consumer goods or is it really an issue in health food? Does Clean Label have a place in snack foods? Baked goods? Are consumers looking for health claims in their sweets and snacks? Are there people looking for Clean Label items at fast food restaurants? Obviously, there are lots of questions.
I don’t have answers to all the questions, but I can tell you this much: We are ready to formulate with any ingredient inclusion, exemption, or Clean Label requirement your next project may call for. Fill out our Sample Request Form or call us at 312-254-3539 to get started today!
