“The landscape for prepared foods has been changing rapidly over the past decade, due largely to changes in consumer perception about the healthfulness, nutritional value, safety, and sustainability of prepared foods”. Prepared Foods Magazine, February 2019
The perception of consumers has changed dramatically over the past decade and has in-turn driven the food manufacturing industry, like a speeding semi in the fog, in many different directions. It’s a complicated relationship in which manufacturers and purchasers of food ingredients have had entire categories of ingredients removed from Approved Lists just because the name is too long. Even if derived from all-natural ingredients, just the sound of an ingredient like Xanthan Gum elicits a negative response from the new generation of consumers.
Consumer perception weighed against product reality.
As custom developers and manufacturers servicing industrial bakers (and their marketing departments!), it is incumbent upon us to have ready solutions to your regulatory concerns so you can respond to the latest consumer trends. As many artificial colorants have recently fallen out of favor, we are very well-positioned to formulate a variety of naturally-colored products. Do you need only natural colors to appear on your label but cannot find the right color product to satisfy the project? We can help! Unacceptable Ingredient Lists will continue to grow but Stewart Ingredient Systems will continue to be on the forefront of developing innovative products for the next unique generation of consumers.