At a time when money is tight and consumers have fewer opportunities to splurge on premium items, the snack and bakery segment continues to outperform total edible food sales, both from dollar and unit perspectives. This says a lot about the average consumer and their unwillingness to give up the things that bring them joy. Whether that’s a bag of salty chips or a fruit filled danish, people still seek out the items which satisfy cravings despite penny pinching.
The snack industry is a behemoth. Our economy depends on it. The challenge facing food producers in the snack and bakery segments is finding ways to marry the convergence of quality, convenience, and price. If the industry remains nimble and continues to stay ahead of, or at least on food trend, if we continue to innovate quickly enough and give the people what they are looking for, both in terms of experience, and functional benefits, the future will continue to look bright. Will inflation continue to limit our spending? Perhaps. The good news for the industry is that consumers will continue to buy anyway, if we just give them what they want.
The best way to stay nimble, to innovate rapidly, and to deliver relevant food items to consumers, is to align yourself with likeminded supplier partners that can make it all possible. This is one of our greatest strengths at SIS. We’re ready to take on any ingredient challenge, any water activity guideline, any bake performance parameter, and rapidly turnaround sample material. We are the partner you want to align yourself with to go from ideation to commercialization as rapidly and successfully as possible.
Want to win in the snack and bakery categories? Give us a call at 312-254-3539, or fill out our Sample Request Form today to get started.
