In 2012, domestic sales of natural foods and drinks had increased 138% in only four years time. The recent report coming out of the IDDBA with regard to Kroger would certainly suggest that these trends continue to grow and thrive. Generation Y has been recently described as the most savvy, brand-sensitive consumer group in history, so there is no reason to think that these numbers will abate.
SIS is perfectly positioned to react to your customers’ evolving needs. As a functional ingredient supplier specializing in custom formulation, SIS stands ready to react to the most recent marketing research in the snack food category and is poised to accommodate all new projects. We continue to work with our customers to ensure that while we accommodate and adapt snack foods into healthier options, the expectations of great taste and a satisfying eating experience continue to be met.
Kroger President and CEO Rodney McMullen told analysts that natural and organic foods are the fastest growing department on a percentage basis, and sometimes dollar basis, at the nation’s largest supermarket chain.
Margins are not significantly higher in natural and organic foods than conventional grocery or private label, but it’s where the shopper is headed, noted McMullen. “Our existing customers continue to buy more and more organic and natural foods, plus the younger generation buys a higher share in those categories. So we see a huge opportunity.”
Source: January 2014 PLMA e-scanner
